As I sit at my desk copying and pasting all the Google Analytics relevant keyword suggestions, it occurred to me to take a time out from this somewhat daunting task to create a post about it.
While finding and adding keywords to your website pages and all of its photos and blog posts may seem an insurmountable task, I can assure you, from personal experience, it is worth it. Within just a week of adding only a few keywords to two or three of my web pages and some of my photos, my website is now coming up on the first page for the few relevant Google keyword searches I tried. This is incredible really, considering my website has been online for more than three years now and the only way it could be found by Google before was by typing in Erin McGuire Photography. While at first this might seem to be the logical search option when looking for my specific website, it is actually all wrong. I fully admit that I might be the only person on the face of the planet who thought, when first creating a web presence for their business, that searching by their personal name was what everybody was going to do, I do believe that there are others out there like me who could benefit from what I’ve learned in the last few months.
The most important thing to realize when creating a web presence for your business is that most people in the world have no idea that you specifically, and your service, whatever it may be, even exist. They aren’t going to hop onto Google and search for Erin McGuire. They are going to hop onto Google and search for Photographers, Photography, and Photographic Prints, just to name a few keyword options out of hundreds, all with their own rankings. So how do you fix this problem? Try using Google Analytics for your website(s) and/or blog for starters.
I don’t know about most people, but when I first started using Google Analytics, it was just for my ego. I would log in every other day to see how many people had checked out my blog (I had no idea how to add it to my website then) and whoop and holler about the three people in the entire world who paid my blog a visit. Good times indeed! I had no idea then how much I was missing. It was only recently that I started clicking on the other fantastic tracking options that Google Analytics has to offer that I discovered Adwords and how awesome Google Analytics is in offering keyword options relevant to my site specifically.
When you create a Google Analytics profile for a website or blog, you add the code to the right place on the website or blog. This process is different for each website and blog, depending on how it’s created, and information on how to add the code to your specific website or blog can most likely be found online. That is how I figured out how to add it to my Etsy page and this website, which is a Photocrati theme running in WordPress. Once you add the code to your site, you need to wait at least a day before going into the profile in Google Analytics to see who visited your page. There are lots of fun graphs and maps, showing you how many visits your site received, what day the visits were made, and where those visits came from. Fun as that all is, some of the most crucial information, including Adwords, which lead to keyword suggestions, can be found on the right side of the screen. Going to Advertising, Adwords and then Keywords is where you want to go to start finding your specific relevant keywords.
I cannot take the time here to fully explain how this wonderful service by Google can begin helping you get your business noticed. It’s time consuming and somewhat complicated, but not impossible to figure out on your own. Use Google to find out how to use Google Analytics for your own website or blog. There is a lot of very helpful information floating around out there that can start you on the path to Google stardom. You just have to take the time to search for it, find what works best for you and finally, apply it. Don’t give up. It works. And the satisfaction you’ll feel when you see your website in the top ten after searching for it by using an obscure keyword will make all that effort fade away, like a morning fog under the rising sun.